Add an Engaging Video (Even a Simple One!)

A short video can bring your activity to life in a way that photos and text simply can’t. It gives potential customers a feel for your personality, the space, and what they can expect during the session. You don’t need fancy equipment — a smartphone and good lighting can do the job. Walk viewers through the space, say a few words about what makes the activity special, and include a little footage of the activity in action if possible. This helps people imagine themselves there and gets them excited about booking. For example, if you’re teaching a cupcake-decorating class, show a sneak peek of a finished cupcake, you welcoming them, and a quick clip of someone piping icing. The key is to be warm, authentic, and enthusiastic — let your energy and love for what you do shine through.

Upload Bright, Clear Photos That Tell a Story

Your images are often the first thing a potential customer sees. They should answer this question: “What will I experience if I book this activity?” Use natural light and a clean, tidy background. Include:

• A photo of you smiling or interacting with others
• A glimpse of the space where the activity takes place
• Materials or tools you’ll be using
• A final product or moment (e.g., a finished painting, laughing guests, or plated dish)

Avoid stock photos. Real images make your listing more trustworthy and relatable. If you can, have a friend take candid photos of you running a mock session. Bonus: these photos will also be great for your social media!

Write a Clear, Friendly Description

Think of your description like a personal invitation. Use simple, friendly language to walk people through what they’ll be doing, how they should prepare, and what makes your activity enjoyable or unique.

For example:

“Join me for a fun, hands-on candle-making session in my cozy garden studio! You’ll learn the basics of scent blending and create two personalized soy candles to take home. No experience needed — just bring your curiosity and creativity.”

Include the duration, group size, age suitability, and any materials provided. Be transparent about what’s included and what’s not. Let people know if they need to bring anything — like comfortable clothes, notebooks, or ingredients. Clarity builds trust and reduces confusion, making people feel more confident when booking.

Be Clear on Availability & Pricing

Set your calendar to accurately reflect your available dates and times. If you’re only available on weekends or evenings, make that clear. Nothing frustrates customers more than booking an activity that turns out to be unavailable.

Be transparent with pricing. If your price includes all materials, mention it. If there’s a separate fee for something (e.g., extra supplies or a take-home kit), explain this clearly in the listing. If you offer group discounts or special pricing for kids or private sessions, include those options too.

Set a Thoughtful Cancellation Policy

Life happens, and people appreciate knowing what your cancellation policy is upfront. Decide how much notice you need to offer a full refund — 24 or 48 hours is typical — and outline what happens if someone cancels late or doesn’t show up.

Keep your tone kind and professional. For example:

“Cancellations made 24 hours before the session will receive a full refund. Unfortunately, no-shows or late cancellations cannot be refunded. If you need to reschedule, just let me know!”

Having a clear policy helps manage expectations and keeps things fair for both parties.

Address Safety and Insurance

Many people want to know they’ll be safe — especially if the session takes place at your home or involves physical movement or tools. If you have public liability insurance, mention it in your listing. If not, consider looking into affordable options, especially if you’re hosting regular sessions.

Highlight any relevant safety measures: is the space clean and well-ventilated? Are sharp tools stored safely? Do you have a first aid kit or safety protocols? These small mentions can go a long way in reassuring potential guests.

Communicate Professionally (and Warmly)

Once someone books, send a confirmation message thanking them and giving them a brief overview of what to expect. You might also remind them what to bring or how to find your location. Keeping communication open and helpful builds trust and creates a smoother experience for everyone.

Respond to messages promptly and with a friendly tone. Great communication can even turn first-timers into repeat guests.

Ask for Reviews After the Experience

Social proof matters! After the activity is complete, follow up with a gentle nudge for a review. You might say:

“Thanks again for joining the baking workshop! I hope you had a great time. I’d really appreciate it if you could leave a quick review on Activity Mart — it helps others find my activity and supports my small business!”

Positive reviews boost your listing’s visibility and credibility — and they’re often the reason someone decides to click “book.”

Final Thoughts: Show Up Authentically

Remember — people don’t just book the activity; they’re booking you. Let your personality come through in your video, photos, and description. Whether you’re funny, thoughtful, or high-energy, embrace it.

If you're passionate, welcoming, and clear, you'll attract the right audience — and keep them coming back for more.